Research Catalog

Argumentation och värderingar i reklamen. [Av] Gunnar Andrén, Lars O. Ericsson, Ian Hamilton, Göran Hemberg, Torbjörn Tännsjö.

Title
  1. Argumentation och värderingar i reklamen. [Av] Gunnar Andrén, Lars O. Ericsson, Ian Hamilton, Göran Hemberg, Torbjörn Tännsjö.
Published by
  1. Lund, Studentlitteratur, 1970.

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Details

Additional authors
  1. Andrén, Gunnar, 1942-
Description
  1. 142 p. illus.; 23 cm.
Subject
  1. Advertising
  2. Motivation research (Marketing)
Call number
  1. JLD 72-1214
Bibliography (note)
  1. Bibliography: p. 142.
Title
  1. Argumentation och värderingar i reklamen. [Av] Gunnar Andrén, Lars O. Ericsson, Ian Hamilton, Göran Hemberg, Torbjörn Tännsjö.
Imprint
  1. Lund, Studentlitteratur, 1970.
Bibliography
  1. Bibliography: p. 142.
Added author
  1. Andrén, Gunnar, 1942-
LCCN
  1. 70567728
Research call number
  1. JLD 72-1214
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