Research Catalog

Specialty advertising in marketing

Title
  1. Specialty advertising in marketing [by] George L. Herpel and Richard A. Collins.
Published by
  1. Homewood, Ill., Dow Jones-Irwin, 1972.
Author
  1. Herpel, George L. (George Lloyd), 1921-

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Details

Additional authors
  1. Collins, Richard A.
Description
  1. ix, 219 p. illus.; 24 cm.
Subject
  1. Advertising
Call number
  1. JLE 72-1398
Author
  1. Herpel, George L. (George Lloyd), 1921-
Title
  1. Specialty advertising in marketing [by] George L. Herpel and Richard A. Collins.
Imprint
  1. Homewood, Ill., Dow Jones-Irwin, 1972.
Added author
  1. Collins, Richard A.
LCCN
  1. 78165355
Research call number
  1. JLE 72-1398
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