Research Catalog

Contractual marketing systems

Title
  1. Contractual marketing systems [by] Donald N. Thompson. With an introd. by E. T. Grether.
Published by
  1. Lexington, Mass., Heath Lexington Books [1971]

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Details

Additional authors
  1. Thompson, Donald N.
  2. American Marketing Association.
Description
  1. xxi, 329 p. illus.; 23 cm.
Subject
  1. Franchises (Retail trade)
  2. Marketing > Congresses
Call number
  1. JLE 72-1434
Note
  1. Papers originally presented at a workshop sponsored by the American Marketing Association and held at the C. W. Post campus of Long Island University in August 1970.
Bibliography (note)
  1. Includes bibliographies.
Title
  1. Contractual marketing systems [by] Donald N. Thompson. With an introd. by E. T. Grether.
Imprint
  1. Lexington, Mass., Heath Lexington Books [1971]
Bibliography
  1. Includes bibliographies.
Added author
  1. Thompson, Donald N.
  2. American Marketing Association.
LCCN
  1. 72152510
Research call number
  1. JLE 72-1434
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