Creating social change. [Edited by] Gerald Zaltman, Philip Kotler [and] Ira Kaufman.

Title
  1. Creating social change. [Edited by] Gerald Zaltman, Philip Kotler [and] Ira Kaufman.
Published by
  1. New York, Holt, Rinehart, and Winston [1972]
Author
  1. Zaltman, Gerald.

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Details

Additional authors
  1. Kotler, Philip.
  2. Kaufman, Ira.
Description
  1. xviii, 676 p. illus.; 24 cm.
Series statement
  1. Holt, Rinehart and Winston marketing series.
Subject
  1. Social change
  2. United States > Social conditions > 1945-
Call number
  1. JLE 73-210
Bibliography (note)
  1. Includes bibliographical references.
Author
  1. Zaltman, Gerald. Compiler
Title
  1. Creating social change. [Edited by] Gerald Zaltman, Philip Kotler [and] Ira Kaufman.
Imprint
  1. New York, Holt, Rinehart, and Winston [1972]
Series
  1. Holt, Rinehart and Winston marketing series.
Bibliography
  1. Includes bibliographical references.
Added author
  1. Kotler, Philip.
  2. Kaufman, Ira.
LCCN
  1. 73167810
ISBN
  1. 0030802628
Research call number
  1. JLE 73-210
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