Creating social change. [Edited by] Gerald Zaltman, Philip Kotler [and] Ira Kaufman.
- Title
- Creating social change. [Edited by] Gerald Zaltman, Philip Kotler [and] Ira Kaufman.
- Published by
- New York, Holt, Rinehart, and Winston [1972]
- Author
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Displaying 1 item
Status | Format | Access | Call number | Item location |
---|---|---|---|---|
Status | FormatText | AccessRequest in advance | Call numberJLE 73-210 | Item locationOffsite |
Details
- Additional authors
- Description
- xviii, 676 p. illus.; 24 cm.
- Series statement
- Holt, Rinehart and Winston marketing series.
- Subject
- Call number
- JLE 73-210
- Bibliography (note)
- Includes bibliographical references.
- Author
- Zaltman, Gerald. Compiler
- Title
- Creating social change. [Edited by] Gerald Zaltman, Philip Kotler [and] Ira Kaufman.
- Imprint
- New York, Holt, Rinehart, and Winston [1972]
- Series
- Holt, Rinehart and Winston marketing series.
- Bibliography
- Includes bibliographical references.
- Added author
- Kotler, Philip.
- Kaufman, Ira.
- LCCN
- 73167810
- ISBN
- 0030802628
- Research call number
- JLE 73-210