Consumer market research handbook. Editor in chief: Robert M. Worcester.

Title
  1. Consumer market research handbook. Editor in chief: Robert M. Worcester.
Published by
  1. London, New York, McGraw-Hill [1972]

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Details

Additional authors
  1. Worcester, Robert M.
Description
  1. viii, 686 p. illus.; 24 cm.
Subject
  1. Marketing research
Call number
  1. JLE 73-1822
Bibliography (note)
  1. Includes bibliographical references.
Title
  1. Consumer market research handbook. Editor in chief: Robert M. Worcester.
Imprint
  1. London, New York, McGraw-Hill [1972]
Bibliography
  1. Includes bibliographical references.
Added author
  1. Worcester, Robert M.
LCCN
  1. 72194731
ISBN
  1. 007094234X
Research call number
  1. JLE 73-1822
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