Research Catalog

Advertising and promotion for retailing: text and cases

Title
  1. Advertising and promotion for retailing: text and cases [by] Laurence W. Jacobs.
Published by
  1. Glenview, Ill., Scott, Foresman [1972]
Author
  1. Jacobs, Laurence Wile, 1939-

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Details

Description
  1. 248 p. illus.; 23 cm.
Subject
  1. Advertising
  2. Sales promotion
Call number
  1. JLD 73-3523
Bibliography (note)
  1. Bibliography: p. 241-244.
Author
  1. Jacobs, Laurence Wile, 1939-
Title
  1. Advertising and promotion for retailing: text and cases [by] Laurence W. Jacobs.
Imprint
  1. Glenview, Ill., Scott, Foresman [1972]
Bibliography
  1. Bibliography: p. 241-244.
LCCN
  1. 72081163
ISBN
  1. 0673076792 (pbk.)
Research call number
  1. JLD 73-3523
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