Research Catalog

Marketing: a Canadian perspective

Title
  1. Marketing: a Canadian perspective, edited by M. Dale Beckman [and] Richard H. Evans.
Published by
  1. Scarborough, Ont., Prentice-Hall of Canada [1972]
Author
  1. Beckman, M. Dale.

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Details

Additional authors
  1. Evans, Richard H.
Description
  1. xii, 287 p.; 23 cm.
Subject
  1. Marketing
  2. Consumers > Canada
  3. Marketing research
Call number
  1. JLE 74-1
Bibliography (note)
  1. Includes bibliographical references.
Author
  1. Beckman, M. Dale. Compiler
Title
  1. Marketing: a Canadian perspective, edited by M. Dale Beckman [and] Richard H. Evans.
Imprint
  1. Scarborough, Ont., Prentice-Hall of Canada [1972]
Bibliography
  1. Includes bibliographical references.
Added author
  1. Evans, Richard H.
LCCN
  1. 70179444
ISBN
  1. 0135573068 a0135573149 (pbk)
Research call number
  1. JLE 74-1
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