Research Catalog

Multiattribute decisions in marketing: a measurement approach

Title
  1. Multiattribute decisions in marketing: a measurement approach [by] Paul E. Green [and] Yoram Wind. With contributions by J. Douglas Carroll.
Published by
  1. Hinsdale, Ill., Dryden Press [c1973]
Author
  1. Green, Paul E.

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Details

Additional authors
  1. Wind, Yoram.
Description
  1. xvii, 396 p. illus.; 24 cm.
Series statement
  1. Editors' series in marketing.
Subject
  1. Decision making
  2. Motivation research (Marketing)
  3. Marketing research
Call number
  1. JLE 75-10
Bibliography (note)
  1. Bibliography: p. 374-387.
Author
  1. Green, Paul E.
Title
  1. Multiattribute decisions in marketing: a measurement approach [by] Paul E. Green [and] Yoram Wind. With contributions by J. Douglas Carroll.
Imprint
  1. Hinsdale, Ill., Dryden Press [c1973]
Series
  1. Editors' series in marketing.
Bibliography
  1. Bibliography: p. 374-387.
Added author
  1. Wind, Yoram.
LCCN
  1. 72085902
ISBN
  1. 0030919150
Research call number
  1. JLE 75-10
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