Advertising media planning
- Title
- Advertising media planning / Jack Z. Sissors, E. Reynold Petray.
- Published by
- Chicago : Crain Books, c1976.
- Author
Items in the library and off-site
Displaying 1 item
Status | Format | Access | Call number | Item location |
---|---|---|---|---|
Status | FormatText | AccessRequest in advance | Call numberJLE 76-3035 | Item locationOffsite |
Details
- Additional authors
- Description
- ix, 341 p. : ill.; 24 cm.
- Subject
- Call number
- JLE 76-3035
- Bibliography (note)
- Includes bibliographies and index.
- Author
- Sissors, Jack Zanville, 1919-
- Title
- Advertising media planning / Jack Z. Sissors, E. Reynold Petray.
- Imprint
- Chicago : Crain Books, c1976.
- Bibliography
- Includes bibliographies and index.
- Added author
- Petray, E. Reynold.
- LCCN
- 75021742
- ISBN
- 0872510174
- Research call number
- JLE 76-3035