Research Catalog

Advertising media planning

Title
  1. Advertising media planning / Jack Z. Sissors, E. Reynold Petray.
Published by
  1. Chicago : Crain Books, c1976.
Author
  1. Sissors, Jack Zanville, 1919-

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Details

Additional authors
  1. Petray, E. Reynold.
Description
  1. ix, 341 p. : ill.; 24 cm.
Subject
  1. Advertising media planning
Call number
  1. JLE 76-3035
Bibliography (note)
  1. Includes bibliographies and index.
Author
  1. Sissors, Jack Zanville, 1919-
Title
  1. Advertising media planning / Jack Z. Sissors, E. Reynold Petray.
Imprint
  1. Chicago : Crain Books, c1976.
Bibliography
  1. Includes bibliographies and index.
Added author
  1. Petray, E. Reynold.
LCCN
  1. 75021742
ISBN
  1. 0872510174
Research call number
  1. JLE 76-3035
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