Research Catalog

Informatique au service du marketing

Title
  1. Informatique au service du marketing / par Philippe Irrmann ... [et al.] ; préf. de R. Remillon.
Published by
  1. Paris ; New York : Masson, 1976.

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Details

Additional authors
  1. Irrmann, Philippe.
Description
  1. 186 p. : ill.; 24 cm.
Series statement
  1. Collection d'informatique de gestion et de décision.
Subject
  1. Marketing > Data processing
  2. Advertising media planning
  3. Marketing research
Call number
  1. JLE 77-2500
Note
  1. Includes index.
Bibliography (note)
  1. Bibliography: p. [185]-186.
Title
  1. Informatique au service du marketing / par Philippe Irrmann ... [et al.] ; préf. de R. Remillon.
Imprint
  1. Paris ; New York : Masson, 1976.
Series
  1. Collection d'informatique de gestion et de décision.
Bibliography
  1. Bibliography: p. [185]-186.
Added author
  1. Irrmann, Philippe.
LCCN
  1. 76458408
ISBN
  1. 2225412723 : 80.00F
Research call number
  1. JLE 77-2500
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