Review of consumer research sources for products and media : the situation at the end of 1975 / prepared for IPA by W. A. Twyman. [Revised and updated ed.].

Title
  1. Review of consumer research sources for products and media : the situation at the end of 1975 / prepared for IPA by W. A. Twyman. [Revised and updated ed.].
Published by
  1. London : Institute of Practitioners in Advertising, 1976.
Author
  1. Twyman, W. A.

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Details

Additional authors
  1. Institute of Practitioners in Advertising.
Description
  1. [5], 90 p.; 30 cm.
Subject
  1. Consumption (Economics) > Surveys
  2. Marketing research
Call number
  1. JLF 77-1310
Author
  1. Twyman, W. A.
Title
  1. Review of consumer research sources for products and media : the situation at the end of 1975 / prepared for IPA by W. A. Twyman. [Revised and updated ed.].
Imprint
  1. London : Institute of Practitioners in Advertising, 1976.
Added author
  1. Institute of Practitioners in Advertising.
LCCN
  1. 76382687
ISBN
  1. 0852940904 : £5.00
Research call number
  1. JLF 77-1310
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