Research Catalog

Media planning

Title
  1. Media planning / James R. Adams. 2d ed.
Published by
  1. London : Business Books, 1977.
Author
  1. Adams, James R.

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Details

Description
  1. xiv, 232 p., [2] leaves of plates : ill.; 25 cm.
Subject
  1. Advertising media planning
Call number
  1. JLE 78-2679
Bibliography (note)
  1. Includes bibliographies and index.
Author
  1. Adams, James R.
Title
  1. Media planning / James R. Adams. 2d ed.
Imprint
  1. London : Business Books, 1977.
Edition
  1. 2d ed.
Bibliography
  1. Includes bibliographies and index.
LCCN
  1. 78303575
ISBN
  1. 0220663351 : c£8.50. a0220663378 bpbk.
Research call number
  1. JLE 78-2679
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