Research Catalog

Advertising in the broadcast and cable media

Title
  1. Advertising in the broadcast and cable media / Elizabeth J. Heighton, Don R. Cunningham.
Published by
  1. Belmont, Calif. : Wadsworth Pub. Co., c1984.
Author
  1. Heighton, Elizabeth J.

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Details

Additional authors
  1. Cunningham, Don R.
Description
  1. xv, 368 p. : ill.; 25 cm.
Series statement
  1. Wadsworth series in mass communication
Subject
  1. Broadcast advertising
  2. Cable television advertising
Call number
  1. JLE 85-257
Note
  1. Includes index.
  2. Rev. ed. of: Advertising in the broadcast media. 1976.
Bibliography (note)
  1. Bibliography: p. 361-363.
Author
  1. Heighton, Elizabeth J.
Title
  1. Advertising in the broadcast and cable media / Elizabeth J. Heighton, Don R. Cunningham.
Imprint
  1. Belmont, Calif. : Wadsworth Pub. Co., c1984.
Edition
  1. 2nd ed.
Series
  1. Wadsworth series in mass communication
Bibliography
  1. Bibliography: p. 361-363.
Added author
  1. Cunningham, Don R.
LCCN
  1. 83005805
ISBN
  1. 0534029140 : $21.95
Research call number
  1. JLE 85-257
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