Public policy and marketing practices : proceedings of workshop held at Northwestern University, Evanston, Illinois, June 12-13, 1972.
- Title
- Public policy and marketing practices : proceedings of workshop held at Northwestern University, Evanston, Illinois, June 12-13, 1972. / edited by Fred. C. Allvine.
- Published by
- Chicago : American Marketing Association, c1973.
- Author
Items in the library and off-site
Displaying 1 item
Status | Format | Access | Call number | Item location |
---|---|---|---|---|
Status | FormatText | AccessRequest in advance | Call numberJLE 85-184 | Item locationOffsite |
Details
- Additional authors
- Description
- x, 409 p. : ill.; 23 cm.
- Subject
- Call number
- JLE 85-184
- Bibliography (note)
- Includes bibliographies and index.
- Conference
- Workshop on Public Policy and Marketing Practices (1972 : Northwestern University)
- Title
- Public policy and marketing practices : proceedings of workshop held at Northwestern University, Evanston, Illinois, June 12-13, 1972. / edited by Fred. C. Allvine.
- Imprint
- Chicago : American Marketing Association, c1973.
- Bibliography
- Includes bibliographies and index.
- Added author
- Allvine, Fred C.
- American Marketing Association.
- Northwestern University (Evanston, Ill.)
- Research call number
- JLE 85-184