Research Catalog

Public policy and marketing practices : proceedings of workshop held at Northwestern University, Evanston, Illinois, June 12-13, 1972.

Title
  1. Public policy and marketing practices : proceedings of workshop held at Northwestern University, Evanston, Illinois, June 12-13, 1972. / edited by Fred. C. Allvine.
Published by
  1. Chicago : American Marketing Association, c1973.
Author
  1. Workshop on Public Policy and Marketing Practices (1972 : Northwestern University)

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Details

Additional authors
  1. Allvine, Fred C.
  2. American Marketing Association.
  3. Northwestern University (Evanston, Ill.)
Description
  1. x, 409 p. : ill.; 23 cm.
Subject
  1. Commercial policy > Congresses
  2. Marketing > Congresses
Call number
  1. JLE 85-184
Bibliography (note)
  1. Includes bibliographies and index.
Conference
  1. Workshop on Public Policy and Marketing Practices (1972 : Northwestern University)
Title
  1. Public policy and marketing practices : proceedings of workshop held at Northwestern University, Evanston, Illinois, June 12-13, 1972. / edited by Fred. C. Allvine.
Imprint
  1. Chicago : American Marketing Association, c1973.
Bibliography
  1. Includes bibliographies and index.
Added author
  1. Allvine, Fred C.
  2. American Marketing Association.
  3. Northwestern University (Evanston, Ill.)
Research call number
  1. JLE 85-184
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