Research Catalog

MaxiMarketing : the new direction in advertising, promotion, and marketing strategy

Title
  1. MaxiMarketing : the new direction in advertising, promotion, and marketing strategy / Stan Rapp and Thomas L. Collins.
Published by
  1. New York : McGraw-Hill, c1987.
Author
  1. Rapp, Stan.

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Details

Additional authors
  1. Collins, Thomas L.
Description
  1. x, 278 p. : ill.; 24 cm.
Subject
  1. Marketing
  2. Advertising
  3. Sales promotion
Call number
  1. JLE 86-4705
Note
  1. Includes index.
Bibliography (note)
  1. Bibliography: p. 269-274.
Author
  1. Rapp, Stan.
Title
  1. MaxiMarketing : the new direction in advertising, promotion, and marketing strategy / Stan Rapp and Thomas L. Collins.
Imprint
  1. New York : McGraw-Hill, c1987.
Bibliography
  1. Bibliography: p. 269-274.
Added author
  1. Collins, Thomas L.
LCCN
  1. 86015345
ISBN
  1. 0070511918 : $19.95
Research call number
  1. JLE 86-4705
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