Consumer market research handbook

Title
  1. Consumer market research handbook / editors, Robert M. Worcester, John Downham.
Published by
  1. Amsterdam ; New York : North-Holland ; New York, N.Y., U.S.A. : Sole distributors for the U.S.A. and Canada, Elsevier Science Pub. Co., 1986.

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Details

Additional authors
  1. Worcester, Robert M.
  2. Downham, John.
Description
  1. ix, 840 p. : ill.; 25 cm.
Subject
  1. Marketing research
Call number
  1. JLE 87-1077
Note
  1. Includes index.
Bibliography (note)
  1. Bibliography: p. 773-801.
Title
  1. Consumer market research handbook / editors, Robert M. Worcester, John Downham.
Imprint
  1. Amsterdam ; New York : North-Holland ; New York, N.Y., U.S.A. : Sole distributors for the U.S.A. and Canada, Elsevier Science Pub. Co., 1986.
Edition
  1. 3rd rev. and enl. ed.
Bibliography
  1. Bibliography: p. 773-801.
Added author
  1. Worcester, Robert M.
  2. Downham, John.
LCCN
  1. 86006345
ISBN
  1. 0444876936 (U.S.)
  2. 0444700234 (U.S. : pbk. : set)
  3. 0444700218 (U.S. : pbk. : v. 1)
  4. 0444700226 (U.S. : pbk. : v. 2)
Research call number
  1. JLE 87-1077
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