Research Catalog

Marketing management and strategy : a reader

Title
  1. Marketing management and strategy : a reader / edited by Philip Kotler, Keith K. Cox.
Published by
  1. Englewood Cliffs, N.J. : Prentice-Hall, c1984.

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Details

Additional authors
  1. Kotler, Philip.
  2. Cox, Keith Kohn.
Description
  1. xii, 448 p. : ill.; 24 cm.
Subject
  1. Marketing > Management
Call number
  1. JLE 86-2191
Bibliography (note)
  1. Includes bibliographical references and index.
Title
  1. Marketing management and strategy : a reader / edited by Philip Kotler, Keith K. Cox.
Imprint
  1. Englewood Cliffs, N.J. : Prentice-Hall, c1984.
Edition
  1. 3rd ed.
Bibliography
  1. Includes bibliographical references and index.
Added author
  1. Kotler, Philip.
  2. Cox, Keith Kohn.
LCCN
  1. 83026944
ISBN
  1. 0135582482 (pbk.) : $16.95
Research call number
  1. JLE 86-2191
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