Research Catalog

Advertising media models : a practical guide

Title
  1. Advertising media models : a practical guide / Roland T. Rust.
Published by
  1. Lexington, MA : Lexington Books, [1986]
Author
  1. Rust, Roland T.

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Details

Description
  1. x, 159 p. : ill.; 24 cm.
Subject
  1. Advertising media planning > Mathematical models
Call number
  1. JLE 86-3072
Bibliography (note)
  1. Includes bibliographical references and index.
Author
  1. Rust, Roland T.
Title
  1. Advertising media models : a practical guide / Roland T. Rust.
Imprint
  1. Lexington, MA : Lexington Books, [1986]
Bibliography
  1. Includes bibliographical references and index.
LCCN
  1. 84048438
ISBN
  1. 0669093750 (alk. paper)
Research call number
  1. JLE 86-3072
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