Research Catalog

The marketer's guide to media vehicles, methods, and options : a sourcebook in advertising and promotion

Title
  1. The marketer's guide to media vehicles, methods, and options : a sourcebook in advertising and promotion / Ann Grossman.
Published by
  1. New York : Quorum Books, 1987.
Author
  1. Grossman, Ann.

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Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

FormatTextAccessUse in libraryCall numberJFD 88-5997Item locationSchwarzman Building - General Research Room 315

Details

Description
  1. xiv, 238 p. : ill.; 22 cm.
Subject
  1. Advertising media planning
  2. Sales promotion
  3. Direct marketing
  4. Telemarketing
Call number
  1. JFD 88-5997
Note
  1. Includes index.
Bibliography (note)
  1. Bibliography: p. [229]-232.
Author
  1. Grossman, Ann.
Title
  1. The marketer's guide to media vehicles, methods, and options : a sourcebook in advertising and promotion / Ann Grossman.
Imprint
  1. New York : Quorum Books, 1987.
Bibliography
  1. Bibliography: p. [229]-232.
LCCN
  1. 87002473
ISBN
  1. 0899302661 (lib. bdg. : alk. paper)
Research call number
  1. JFD 88-5997
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