Research Catalog

Marketing management and strategy : a reader

Title
  1. Marketing management and strategy : a reader / edited by Philip Kotler, Keith K. Cox.
Published by
  1. Englewood Cliffs, NJ : Prentice-Hall, c1988.

Items in the library and off-site

Filter by

Displaying 1 item

StatusFormatAccessCall numberItem location
Status
Request for on-site useRequest scan
How do I pick up this item and when will it be ready?
FormatTextAccessRequest in advanceCall numberJLE 88-4203|m(SASB)Item locationOffsite

Details

Additional authors
  1. Kotler, Philip.
  2. Cox, Keith Kohn.
Description
  1. x, 406 p. : ill.; 23 cm.
Subject
  1. Marketing > Management
Call number
  1. JLE 88-4203
Bibliography (note)
  1. Includes bibliographies.
Title
  1. Marketing management and strategy : a reader / edited by Philip Kotler, Keith K. Cox.
Imprint
  1. Englewood Cliffs, NJ : Prentice-Hall, c1988.
Edition
  1. 4th ed.
Bibliography
  1. Includes bibliographies.
Added author
  1. Kotler, Philip.
  2. Cox, Keith Kohn.
LCCN
  1. 87018849
ISBN
  1. 0135584531
Research call number
  1. JLE 88-4203
View in legacy catalog