Research Catalog

Broadcast advertising copywriting

Title
  1. Broadcast advertising copywriting / William L. Hagerman.
Published by
  1. Boston : Focal Press, c1990.
Author
  1. Hagerman, William L.

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Details

Description
  1. x, 246 p. : ill.; 26 cm.
Subject
  1. Advertising copy
  2. Broadcast advertising
Call number
  1. JLF 90-184
Bibliography (note)
  1. Includes bibliographical references.
Author
  1. Hagerman, William L.
Title
  1. Broadcast advertising copywriting / William L. Hagerman.
Imprint
  1. Boston : Focal Press, c1990.
Bibliography
  1. Includes bibliographical references.
LCCN
  1. 88026990
ISBN
  1. 0240800370
Research call number
  1. JLF 90-184
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