Database marketing : strategy and implementation
- Title
- Database marketing : strategy and implementation / Robert Shaw and Merlin Stone.
- Published by
- New York : Wiley, c1990.
- Author
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Status | Format | Access | Call number | Item location |
---|---|---|---|---|
Status | FormatText | AccessRequest in advance | Call numberJBF 90-129 | Item locationOffsite |
Details
- Additional authors
- Description
- xiv, 200 p. : ill.; 27 cm.
- Subject
- Call number
- JBF 90-129
- Author
- Shaw, Robert.
- Title
- Database marketing : strategy and implementation / Robert Shaw and Merlin Stone.
- Imprint
- New York : Wiley, c1990.
- Added author
- Stone, Merlin, 1948-
- Research call number
- JBF 90-129