Database marketing : strategy and implementation

Title
  1. Database marketing : strategy and implementation / Robert Shaw and Merlin Stone.
Published by
  1. New York : Wiley, c1990.
Author
  1. Shaw, Robert.

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Details

Additional authors
  1. Stone, Merlin, 1948-
Description
  1. xiv, 200 p. : ill.; 27 cm.
Subject
  1. Marketing > Databases
  2. Database management
Call number
  1. JBF 90-129
Author
  1. Shaw, Robert.
Title
  1. Database marketing : strategy and implementation / Robert Shaw and Merlin Stone.
Imprint
  1. New York : Wiley, c1990.
Added author
  1. Stone, Merlin, 1948-
Research call number
  1. JBF 90-129
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