Research Catalog

The copywriter's handbook : a step-by-step guide to writing copy that sells

Title
  1. The copywriter's handbook : a step-by-step guide to writing copy that sells / Robert W. Bly.
Published by
  1. New York : Holt, 1990, c1985.
Author
  1. Bly, Robert W.

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Details

Description
  1. xi, 351 p.; 21 cm.
Subject
  1. Advertising copy
Call number
  1. JBD 00-820
Note
  1. "An Owl book."
Bibliography (note)
  1. Includes bibliographical references.
Author
  1. Bly, Robert W.
Title
  1. The copywriter's handbook : a step-by-step guide to writing copy that sells / Robert W. Bly.
Imprint
  1. New York : Holt, 1990, c1985.
Edition
  1. 1st Owl book ed.
Original version
  1. Reprint. Originally published: New York : Dodd, Mead, c1985.
Bibliography
  1. Includes bibliographical references.
LCCN
  1. 89038564
ISBN
  1. 0805011943
Research call number
  1. JBD 00-820
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