Research Catalog

Media planning

Title
  1. Media planning [by] James R. Adams.
Published by
  1. London, Business Books [for] the Institute of Practitioners in Advertising, 1971.
Author
  1. Adams, James R.

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Details

Additional authors
  1. Institute of Practitioners in Advertising.
Description
  1. xiii, 210 p., 4 plates. illus., facsims., map.; 25 cm.
Subject
  1. Advertising media planning
Call number
  1. JBE 90-640
Bibliography (note)
  1. Bibliography: p. 201-203.
Author
  1. Adams, James R.
Title
  1. Media planning [by] James R. Adams.
Imprint
  1. London, Business Books [for] the Institute of Practitioners in Advertising, 1971.
Bibliography
  1. Bibliography: p. 201-203.
Added author
  1. Institute of Practitioners in Advertising.
LCCN
  1. 72185454
ISBN
  1. 0220668051
Research call number
  1. JBE 90-640
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