Database marketing

Title
  1. Database marketing / Robert Shaw and Merlin Stone.
Published by
  1. Aldershot, England : Gower, c1988.
Author
  1. Shaw, Robert.

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Details

Additional authors
  1. Stone, Merlin, 1948-
Description
  1. ix, 200 p. : ill.; 26 cm.
Subject
  1. Marketing > Management > Data processing
Call number
  1. JLF 88-457
Note
  1. Includes index.
Author
  1. Shaw, Robert.
Title
  1. Database marketing / Robert Shaw and Merlin Stone.
Imprint
  1. Aldershot, England : Gower, c1988.
Added author
  1. Stone, Merlin, 1948-
LCCN
  1. gb 88034048
ISBN
  1. 056602733X (pbk.) : £35.00
Research call number
  1. JLF 88-457
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