Research Catalog

New product development and marketing : a practical guide

Title
  1. New product development and marketing : a practical guide / Italo S. Servi.
Published by
  1. New York : Praeger, 1990.
Author
  1. Servi, Italo S.

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Details

Description
  1. xv, 180 p. : ill.; 25 cm.
Subject
  1. Intellectual property
  2. Industrial design
  3. New products > Management
  4. New products > Marketing
Call number
  1. JBE 90-1935
Bibliography (note)
  1. Includes bibliographical references (p. [173]-175) and index.
Author
  1. Servi, Italo S.
Title
  1. New product development and marketing : a practical guide / Italo S. Servi.
Imprint
  1. New York : Praeger, 1990.
Bibliography
  1. Includes bibliographical references (p. [173]-175) and index.
LCCN
  1. 89070956
ISBN
  1. 0275934939 (alk. paper)
  2. 0275934039
Research call number
  1. JBE 90-1935
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