Research Catalog

The AMA handbook of marketing for the service industries

Title
  1. The AMA handbook of marketing for the service industries / Carole A. Congram, editor ; Margaret L. Friedman, associate editor.
Published by
  1. New York, NY : American Management Association, c1991.

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Status
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Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

FormatBook/TextAccessUse in libraryCall numberJBF 08-473Item locationSchwarzman Building - General Research Room 315

Details

Additional authors
  1. Congram, Carole A.
  2. Friedman, Margaret L.
  3. American Management Association.
Description
  1. xix, 588 p. : ill.; 27 cm.
Subject
  1. Service industries > Marketing
Call number
  1. JBF 08-473
Bibliography (note)
  1. Includes bibliographical references and index.
Title
  1. The AMA handbook of marketing for the service industries / Carole A. Congram, editor ; Margaret L. Friedman, associate editor.
Imprint
  1. New York, NY : American Management Association, c1991.
Bibliography
  1. Includes bibliographical references and index.
Added author
  1. Congram, Carole A.
  2. Friedman, Margaret L.
  3. American Management Association.
LCCN
  1. 90055204
ISBN
  1. 081440104X
Research call number
  1. JBF 08-473
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