Research Catalog

Advertising that pulls response

Title
  1. Advertising that pulls response / Graeme McCorkell.
Published by
  1. London ; New York : McGraw-Hill Book Co., c1990.
Author
  1. McCorkell, Graeme, 1934-

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Details

Description
  1. xiii, 365 p. : ill.; 26 cm.
Series statement
  1. The John Fraser-Robinson direct marketing series
  2. Fraser-Robinson, John. John Fraser-Robinson direct marketing series.
Subject
  1. Advertising media planning
  2. Advertising
Call number
  1. JBF 00-1135
Note
  1. Includes index.
Author
  1. McCorkell, Graeme, 1934-
Title
  1. Advertising that pulls response / Graeme McCorkell.
Imprint
  1. London ; New York : McGraw-Hill Book Co., c1990.
Series
  1. The John Fraser-Robinson direct marketing series
  2. Fraser-Robinson, John. John Fraser-Robinson direct marketing series.
LCCN
  1. 90037507
ISBN
  1. 0077073207 : £28.00
Research call number
  1. JBF 00-1135
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