21 videocassettes of 21 (u-matic) : sd., col.; 3/4 in.
Summary
Public service, corporate, or political messages targeting the African-American community that aired in 1988. Advertisers are Advertising Council (Peace Corps, volunteer workers in social services; volunteers, featuring Whoopie Goldberg; voting), Big Brothers/Big Sisters of New York City (volunteer workers in social services), Burger King Corporation (Martin Luther King, Jr.), Catholic Charities of Chicago (foster home care), Center for Disease Control (health and hygiene; prevention of AIDS, sexually transmitted diseases), Consolidated Edison Company of New York (Schomburg Center for Research in Black Culture), Democratic National Committee (voting; featuring Mickey Leland), Digital Equipment Corporation (academic achievement), General Motors Corporation (minority business enterprises), Independent Sector (volunteers; featuring Whoopi Goldberg), McNeil Consumer Products Company (UNCF, featuring Lena Horne), National Association of Secretaries of State (voting), New York State Dept. of Health (AIDS in pregnancy, health and hygiene, featuring Whoopi Goldberg; pharmaceutical services insurance), Ohio Dept. of Health (teenage pregnancy), Paragon Cable Company (Jesse Jackson), Turner Broadcasting System (health and hygiene, sickle cell anemia), WVIT-TV (Martin Luther King Fund), and the National Council of Negro Women, Greater New Orleans Section. Some of these entries did not receive awards.
Donor/Sponsor
Schomburg NEH Automated Access to Special Collections Project.