Research Catalog

Details

Additional authors

1. Winfield, Dave, 1951-
2. Williams, Billy Dee, 1937-
3. Hagler, Marvin, 1954-
4. Wonder, Stevie.
5. Tyson, Mike, 1966-
6. Givens, Robin.
7. Joyner-Kersee, Jackie.
8. Van Peebles, Mario.
9. Horne, Lena.
10. Jackson, Michael, 1958-2009.
11. Cosby, Bill, 1937-
12. Jordan, Michael, 1963-
13. Harding, Kadeem.
14. Woods, Ickey.
15. Jackée, 1956-
16. Warren, Michael.
17. Guy, Jasmine.
18. Run-D.M.C. (Musical group)
19. Cameo (Musical group)
20. Burger King Corporation.
21. Amoco Oil Company.
22. Seven-Up Company.
23. Joseph E. Seagram and Sons, Inc.
24. Chrysler Corporation.
25. Procter & Gamble Company.
26. Eastman Kodak Company.
27. General Mills, inc.
28. General Foods Corporation.
29. Earth, Wind & Fire (Musical group)
30. CEBA Collection.
31. Gillette Company.
32. Oppenheimer Fund Management.
33. G. Heileman Brewing Co.
34. Coca-Cola Company.
35. Pepsi-Cola Company.

Found in

1. (CstRLIN)NYPW088000003-a

Description

1. 28 videocassettes of 28 (u-matic) : sd., col.; 3/4 in.

Summary

1. Television advertisements featuring celebrities targeting the African-American consumer that aired in 1988. Advertisers are Amoco Oil Company (featuring Jackee Harry), Burger King Corporation (featuring Kadeem Harding and Jasmine Guy), Chrysler Corporation (featuring Michael Warren and Ickey Woods), Coca-Cola Company (featuring Run DMC and Earth, Wind & Fire), Eastman Kodak Company (featuring Bill Cosby and Stevie Wonder), General Foods Corporation (featuring Bill Cosby), General Mills (featuring Michael Jordan), Gillette Company (featuring Marvin Hagler), G. Heileman Brewering Co. (featuring Billy Dee Williams), Joseph E. Seagram & Sons (featuring Mario Van Peebles), Oppenheimer Fund Management (featuring Dave Winfield), Pepsi-Cola Company (featuring Mike Tyson, Robin Givens, Michael Jackson, and Cameo), Procter & Gamble Company (featuring Lena Horne), and Seven-Up Company (featuring Jackie Joyner-Kersee). Some of these entries did not receive awards.

Donor/Sponsor

1. Schomburg NEH Automated Access to Special Collections Project.

Subject

1. Commercials
2. Television broadcasting > United States > Awards
3. Television advertising > Awards > United States
4. Photography > Developing and developers
5. Petroleum products > United States
6. Dentifrices > United States
7. Broadcast advertising > United States
8. African American consumers
9. African Americans > Health and hygiene
10. Advertising > United States
11. Advertising > Food service > United States
12. Advertising > Food > United States
13. Batteries (Ordnance) > United States
14. Advertising > Financial services > United States
15. Advertising > Beverages > United States
16. Advertising > Beer > United States
17. Advertising > Automobiles > United States
18. Advertising > Alcoholic beverages > United States

Genre/Form

1. Advertising.
2. Commercials.

Call number

1. Sc CR91.077

Note

1. Title devised by cataloger; based on information in 1989 CEBA Exhibit Journal.
2. CEBA Awards is an annual competition sponsored by World Institute of Black Communications, inc.

Linking entry (note)

1. Forms part of the CEBA Collection.

Author

1. World Institute of Black Communications.

Title

1. [1989 CEBA awards. Category 25] [videorecording] : [commercial product messages, black celebrity spokesperson].

Imprint

1. United States : [various stations], 1988.

Linking entry

1. Forms part of the CEBA Collection.

Finding aids

1. item level

Connect to:

1. Request Access to Schomburg Moving Images and Recorded Sound

Added author

1. Winfield, Dave, 1951-
2. Williams, Billy Dee, 1937-
3. Hagler, Marvin, 1954-
4. Wonder, Stevie.
5. Tyson, Mike, 1966-
6. Givens, Robin.
7. Joyner-Kersee, Jackie.
8. Van Peebles, Mario.
9. Horne, Lena.
10. Jackson, Michael, 1958-2009.
11. Cosby, Bill, 1937-
12. Jordan, Michael, 1963-
13. Harding, Kadeem.
14. Woods, Ickey.
15. Jackée, 1956-
16. Warren, Michael.
17. Guy, Jasmine.
18. Run-D.M.C. (Musical group)
19. Cameo (Musical group)
20. Burger King Corporation.
21. Amoco Oil Company.
22. Seven-Up Company.
23. Joseph E. Seagram and Sons, Inc.
24. Chrysler Corporation.
25. Procter & Gamble Company.
26. Eastman Kodak Company.
27. General Mills, inc.
28. General Foods Corporation.
29. Earth, Wind & Fire (Musical group)
30. CEBA Collection.
31. Gillette Company.
32. Oppenheimer Fund Management.
33. G. Heileman Brewing Co.
34. Coca-Cola Company.
35. Pepsi-Cola Company.

Found in:

1. (CstRLIN)NYPW088000003-a

Research call number

1. Sc CR91.077 Originals in Sc Visual VRB 840-867. Use preservation copy in Sc Visual VRA-19