Research Catalog

Details

Additional authors

1. Erving, Julius.
2. Holmes, Larry.
3. Fitzgerald, Ella.
4. Holder, Geoffrey, 1930-2014.
5. Seven-Up Company.
6. Kentucky Fried Chicken (Firm)
7. CEBA Collection.
8. Maryland State Lottery Agency.
9. Gulf Oil Corporation.
10. Procter & Gamble Company.

Found in

1. (CstRLIN)NYPW088000003-a

Description

1. 4 videocassettes of 4 (u-matic) : sd., col.; 3/4 in.

Summary

1. Television campaign advertisements targeting the African-American consumer that aired in 1983 and last less than one minute. Advertisers are Maryland State Lottery Agency, Procter & Gamble Company (featuring Julius Erving), Kentucky Fried Chicken (featuring Ella Fitzgerald and Larry Holmes), Seven-Up Company (featuring Geoffrey Holder) and Gulf Oil Corporation. The latter entry did not receive an award.

Donor/Sponsor

1. Schomburg NEH Automated Access to Special Collections Project.

Subject

1. Commercials
2. Petroleum products > United States
3. Dentifrices > United States
4. Minorities > Scholarships, fellowships, etc > United States
5. Lotteries > Maryland
6. Advertising > Beverages > United States
7. Advertising > Food service > United States
8. Advertising > United States
9. Television broadcasting > United States > Awards
10. Television advertising > Awards > United States
11. Broadcast advertising > United States
12. African American consumers

Genre/Form

1. Advertising
2. Commercials.

Call number

1. Sc CR91.041

Note

1. Title devised by cataloger ; based on information in 1984 CEBA Exhibit.
2. CEBA Awards is an annual competition sponsored by World Institute of Black Communications, inc.

Linking entry (note)

1. Forms part of the CEBA Collection.

Author

1. World Institute of Black Communications.

Title

1. [1984 CEBA awards. Category 23] [videorecording] : [campaign product messages less than one minute].

Imprint

1. United States : [various stations], 1983.

Linking entry

1. Forms part of the CEBA Collection.

Finding aids

1. item level available.

Connect to:

1. Request Access to Schomburg Moving Images and Recorded Sound

Added author

1. Erving, Julius.
2. Holmes, Larry.
3. Fitzgerald, Ella.
4. Holder, Geoffrey, 1930-2014.
5. Seven-Up Company.
6. Kentucky Fried Chicken (Firm)
7. CEBA Collection.
8. Maryland State Lottery Agency.
9. Gulf Oil Corporation.
10. Procter & Gamble Company.

Found in:

1. (CstRLIN)NYPW088000003-a

Research call number

1. Sc CR91.041 Originals in Sc Visual VRB 1274-1277. Use preservation copy in Sc Visual VRA-9