Research Catalog

Details

Additional authors

1. Malone, Moses, 1955-2015.
2. Lewis, Carl, 1961-
3. Cosby, Bill, 1937-
4. Lewis, Emanuel.
5. Holmes, Larry.
6. Fitzgerald, Ella.
7. Massey, Pamela.
8. Kennedy, Jayne.
9. Biggs, Tyrell.
10. CEBA Collection.
11. General Foods Corporation.
12. Hallmark Cards, Inc.
13. Lever Brothers Ltd.
14. Polaroid Corporation.
15. Kentucky Fried Chicken (Firm)
16. Quaker State Oil Refining Corporation.
17. Prudential Insurance Company of America.
18. Ernest & Julio Gallo Wineries.
19. Ex-Lax Pharmaceuticals Company.
20. Bristol-Myers Company.
21. Colgate-Palmolive Company.
22. Roy Rogers (Firm)
23. Southland Corporation.
24. Nike (Firm)
25. Allstate Insurance Company.
26. Maryland State Lottery Agency.
27. Burger King Corporation.
28. McDonald's Corporation.
29. Gulf Oil Corporation.
30. Zayre Corporation.
31. Hanes Hosiery, inc.
32. M&M Products Company.
33. Anheuser-Busch, inc.
34. H & R Block.
35. Greyhound Corporation.
36. Revlon, inc.
37. S.B. Thomas, inc.
38. Campbell Soup Company.
39. Miller Brewing Company.
40. Coca-Cola Company.
41. Pro-Line Corporation.
42. Procter & Gamble Company.
43. Ford Motor Company.
44. WABC-TV (Television station : New York, N.Y.)
45. Kiwi Brands, inc.

Found in

1. (CstRLIN)NYPW088000003-a

Description

1. 45 videocassettes of 45 (u-matic) : sd., col.; 3/4 in.

Summary

1. Television advertisements targeting the African-American consumer that aired in 1983 and last less than one minute. Advertisers are Allstate Insurance Company, Anheuser-Busch, Bristol-Meyers Company, Burger King Corporation (featuring Emmanuel Lewis), Campbell Soup Company (featuring Emmanuel Lewis), Colgate Palmolive Company, Coca-Cola Company, Ernest & Julio Gallo, Ex-Lax Pharmaceuticals Company, Ford Motor Company, Greyhound Corporation, Gulf Oil Corporation, H&R Block, Hanes Hosiery, Kiwi Brands, inc. (featuring Pamela Massey), M&M Products Company, McDonald's Corporation, Maryland State Lottery Agency, Miller Brewing Company, Nike (featuring Carl Lewis and Moses Malone), Procter & Gamble Company, Pro-Line Company, Prudential Insurance Company of America, Revlon (featuring Jayne Kennedy), Roy Rogers, Quaker State Oil Refining Corporation, S.B. Thomas, Southland Corporation (featuring Tyrell Biggs), WABC-TV, Kentucky Fried Chicken (featuring Ella Fitzgerald, Larry Holmes), Lever Brothers, Poloroid Corporation, General Foods Corporation (featuring Bill Cosby and Emmanuel Lewis), Hallmark Cards, inc. and Zayre Corporation. Some of these entries did not receive awards.

Donor/Sponsor

1. Schomburg NEH Automated Access to Special Collections Project.

Subject

1. Commercials
2. Advertising > Beverages > United States
3. Minorities > Scholarships, fellowships, etc > United States
4. Advertising > Television programs > United States
5. Advertising > Automobiles > United States
6. African American consumers
7. Broadcast advertising > United States
8. Television advertising > Awards > United States
9. Television broadcasting > United States > Awards
10. Advertising > United States
11. Advertising > Alcoholic beverages > United States
12. Advertising > Photographic apparatus
13. Laundry > Equipment and supplies
14. Greeting cards
15. Advertising > Beer > United States
16. Analgesics > United States
17. Advertising > Food service > United States
18. Advertising > Food > United States
19. Hairdressing of African Americans
20. Petroleum products > United States
21. Advertising > Insurance > United States
22. Laxatives > United States
23. Dentifrices > United States
24. Convenience stores > United States
25. Sneakers
26. Lotteries > Maryland
27. Chain stores > United States
28. Hosiery > United States
29. Finance, Personal > United States
30. Advertising > Transportation > United States
31. Advertising > Cosmetics > United States
32. African Americans > Health and hygiene

Genre/Form

1. Advertising.
2. Commercials.

Call number

1. Sc CR91.040

Note

1. Title devised by cataloger; based on information in 1984 CEBA Exhibit Journal.
2. CEBA Awards is an annual competition sponsored by World Institute of Black Communications, inc.

Linking entry (note)

1. Forms part of the CEBA Collection.

Author

1. World Institute of Black Communications.

Title

1. [1984 CEBA awards. Category 22] [videorecording] : [product messages less than one minute].

Imprint

1. United States : [various stations], 1983.

Linking entry

1. Forms part of the CEBA Collection.

Finding aids

1. item level available.

Connect to:

1. Request Access to Schomburg Moving Images and Recorded Sound

Added author

1. Malone, Moses, 1955-2015.
2. Lewis, Carl, 1961-
3. Cosby, Bill, 1937-
4. Lewis, Emanuel.
5. Holmes, Larry.
6. Fitzgerald, Ella.
7. Massey, Pamela.
8. Kennedy, Jayne.
9. Biggs, Tyrell.
10. CEBA Collection.
11. General Foods Corporation.
12. Hallmark Cards, Inc.
13. Lever Brothers Ltd.
14. Polaroid Corporation.
15. Kentucky Fried Chicken (Firm)
16. Quaker State Oil Refining Corporation.
17. Prudential Insurance Company of America.
18. Ernest & Julio Gallo Wineries.
19. Ex-Lax Pharmaceuticals Company.
20. Bristol-Myers Company.
21. Colgate-Palmolive Company.
22. Roy Rogers (Firm)
23. Southland Corporation.
24. Nike (Firm)
25. Allstate Insurance Company.
26. Maryland State Lottery Agency.
27. Burger King Corporation.
28. McDonald's Corporation.
29. Gulf Oil Corporation.
30. Zayre Corporation.
31. Hanes Hosiery, inc.
32. M&M Products Company.
33. Anheuser-Busch, inc.
34. H & R Block.
35. Greyhound Corporation.
36. Revlon, inc.
37. S.B. Thomas, inc.
38. Campbell Soup Company.
39. Miller Brewing Company.
40. Coca-Cola Company.
41. Pro-Line Corporation.
42. Procter & Gamble Company.
43. Ford Motor Company.
44. WABC-TV (Television station : New York, N.Y.)
45. Kiwi Brands, inc.

Found in:

1. (CstRLIN)NYPW088000003-a

Research call number

1. Sc CR91.040 Originals in Sc Visual VRB 1230-1274. Use preservation copy in Sc Visual VRA-9