Research Catalog

Details

Additional authors

1. Blow, Kurtis.
2. McDonald's Corporation.
3. Seven-Up Company.
4. Quaker Oats Company.
5. Burger King Corporation.
6. Pepsi-Cola Company.
7. Church's Fried Chicken (Firm)
8. Wendy's International.
9. Kraft, Inc.
10. Coca-Cola Company.
11. McCarty-Holman Company.
12. Coasters (Musical group)
13. CEBA Collection.

Found in

1. (CstRLIN)NYPW088000003-a

Description

1. 37 sound tape reels (ca. 1 min. each) : analog, 7 1/2 ips; 5 in., 1/4 in. tape.

Summary

1. Radio commercials for food and beverages targeting the African American consumer that aired in 1985. Advertisers are Seven-Up Company (beverages), McDonald's Corporation (food service), Quaker Oats Company (food), Burger King Corporation (food service), Pepsi-Cola Company (beverages), Church's Fried Chicken (food service; featuring the Coasters), Wendy's International (food service), Kraft (food), Coca-Cola Company (beverages; featuring Kurtis Blow), and McCarty-Holman Company (supermarkets). Some of these entries did not receive awards.

Donor/Sponsor

1. Schomburg NEH Automated Access to Special Collections Project.

Subject

1. Audiotapes
2. Radio advertising > Awards > United States
3. Radio advertising > United States
4. Supermarkets > United States
5. Advertising > Food > United States
6. Advertising > Beverages > United States
7. Advertising > Food service > United States
8. African American consumers

Call number

1. Sc CR91.093

Note

1. Title devised by cataloger; based on information in 1986 CEBA Exhibit Journal.
2. CEBA Awards is an annual competition sponsored by World Institute of Black Communications, inc.
3. 35 tapes are stereo., 2 tapes are mono.
4. Item-level finding aid available.

Linking entry (note)

1. Forms part of the CEBA Collection.

Author

1. World Institute of Black Communications.

Title

1. [1986 CEBA awards. Category 14] [sound recording] : [commercial product messages one minute or more limited to beverages and food].

Imprint

1. United States : [various stations], 1985.

Linking entry

1. Forms part of the CEBA Collection.

Connect to:

1. Request Access to Schomburg Moving Images and Recorded Sound

Added author

1. Blow, Kurtis.
2. McDonald's Corporation.
3. Seven-Up Company.
4. Quaker Oats Company.
5. Burger King Corporation.
6. Pepsi-Cola Company.
7. Church's Fried Chicken (Firm)
8. Wendy's International.
9. Kraft, Inc.
10. Coca-Cola Company.
11. McCarty-Holman Company.
12. Coasters (Musical group)
13. CEBA Collection.

Found in:

1. (CstRLIN)NYPW088000003-a

Research call number

1. Sc CR91.093 Originals in SC Audio TB 19-55, 139.