Research Catalog

Marketing models

Title
  1. Marketing models / Gary L. Lilien, Philip Kotler, K. Sridhhar Moorthy.
Published by
  1. Englewood Cliffs, N.J. : Prentice-Hall, c1992.
Author
  1. Lilien, Gary L., 1946-

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Details

Additional authors
  1. Kotler, Philip.
  2. Moorthy, K. Sridhar.
Description
  1. xv, 803 p. : ill.; 25 cm.
Subject
  1. Marketing > Management
Call number
  1. JBE 92-1230
Bibliography (note)
  1. Includes bibliographical references (p. 715-776) and indexes..
Author
  1. Lilien, Gary L., 1946-
Title
  1. Marketing models / Gary L. Lilien, Philip Kotler, K. Sridhhar Moorthy.
Imprint
  1. Englewood Cliffs, N.J. : Prentice-Hall, c1992.
Bibliography
  1. Includes bibliographical references (p. 715-776) and indexes..
Added author
  1. Kotler, Philip.
  2. Moorthy, K. Sridhar.
LCCN
  1. 91034512
ISBN
  1. 0135446449 : $42.00
Research call number
  1. JBE 92-1230
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