Research Catalog

[1991 CEBA Awards. [campaign product messages, black celebrity].

Title
  1. [1991 CEBA Awards. Category 25] [videorecording] : [campaign product messages, black celebrity].
Published by
  1. United States : [various stations], 1990.
Author
  1. World Institute of Black Communications.

Details

Additional authors
  1. Charles, Ray, 1930-2004.
  2. Jones, James Earl.
  3. McFerrin, Bobby.
  4. Montana, Joe, 1956-
  5. Rodman, Dennis, 1961-
  6. Wilkins, Dominique.
  7. Pepsi-Cola Company.
  8. Bell Atlantic Corporation.
  9. Ocean Spray Cranberries, Inc.
  10. Reebok International Ltd.
  11. CEBA Collection.
Found in
  1. (CstRLIN)NYPW088000003-a
Description
  1. 4 videocassettes of 4 (U-matic) : sd., col.; 3/4 in.
Summary
  1. Television campaign advertisements featuring a black celebrity, targeting the African American consumer that aired in 1990. Advertisers are Bell Atlantic Corporation (featuring James Earl Jones), Ocean Spray Cranberries, Inc. (featuring Bobby McFerrin), Pepsi-Cola Company (featuring Ray Charles and Joe Montana) and Reebok International (featuring Dennis Rodman and Dominique Wilkins). Not all entries received awards.
Subject
  1. Advertising > Beverages > United States
  2. Athletic shoes
  3. Advertising > United States
  4. Advertising > Telephone companies > United States
  5. African American consumers
  6. Broadcast advertising > United States
  7. Television advertising > Awards > United States
  8. Television broadcasting > United States > Awards
Genre/Form
  1. Advertising.
  2. Commercials.
Call number
  1. Sc CR93.005
Note
  1. Title devised; based on information in 1991 CEBA Exhibit Journal.
  2. CEBA Awards is an annual competition sponsored by the World Institute of Black Communications, inc.
Linking entry (note)
  1. Forms part of the CEBA Collection.
Author
  1. World Institute of Black Communications.
Title
  1. [1991 CEBA Awards. Category 25] [videorecording] : [campaign product messages, black celebrity].
Imprint
  1. United States : [various stations], 1990.
Linking entry
  1. Forms part of the CEBA Collection.
Finding aids
  1. Item level.
Connect to:
  1. Request Access to Schomburg Moving Images and Recorded Sound
Added author
  1. Charles, Ray, 1930-2004.
  2. Jones, James Earl.
  3. McFerrin, Bobby.
  4. Montana, Joe, 1956-
  5. Rodman, Dennis, 1961-
  6. Wilkins, Dominique.
  7. Pepsi-Cola Company.
  8. Bell Atlantic Corporation.
  9. Ocean Spray Cranberries, Inc.
  10. Reebok International Ltd.
  11. CEBA Collection.
Found in:
  1. (CstRLIN)NYPW088000003-a
Research call number
  1. Sc CR93.005 Originals in Sc Visual VRB 1762-1765
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