Research Catalog

Media math : basic techniques of media evaluation

Title
  1. Media math : basic techniques of media evaluation / Robert W. Hall.
Published by
  1. Lincolnwood, Ill., USA : NTC Business Books, c1991.
Author
  1. Hall, Robert W. (Robert William), 1939-

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Details

Description
  1. vii, 179 p. : ill.; 28 cm.
Subject
  1. Advertising media planning > Mathematics
Call number
  1. JBF 93-249
Bibliography (note)
  1. Includes bibliographical references and index.
Author
  1. Hall, Robert W. (Robert William), 1939-
Title
  1. Media math : basic techniques of media evaluation / Robert W. Hall.
Imprint
  1. Lincolnwood, Ill., USA : NTC Business Books, c1991.
Edition
  1. 2nd ed.
Bibliography
  1. Includes bibliographical references and index.
LCCN
  1. 91007784
ISBN
  1. 0844231282 : $17.95
Research call number
  1. JBF 93-249
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