Research Catalog

Advertising media planning

Title
  1. Advertising media planning / Jack Z. Sissors, Lincoln Bumba.
Published by
  1. Lincolnwood, Ill., USA : NTC Business Books, c1993.
Author
  1. Sissors, Jack Zanville, 1919-

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Details

Additional authors
  1. Bumba, Lincoln.
Description
  1. x, 485 p. : ill.; 25 cm.
Subject
  1. Advertising media planning
Call number
  1. JBE 93-1483
Bibliography (note)
  1. Includes bibliographical references and index.
Author
  1. Sissors, Jack Zanville, 1919-
Title
  1. Advertising media planning / Jack Z. Sissors, Lincoln Bumba.
Imprint
  1. Lincolnwood, Ill., USA : NTC Business Books, c1993.
Edition
  1. 4th ed.
Bibliography
  1. Includes bibliographical references and index.
Added author
  1. Bumba, Lincoln.
LCCN
  1. 92011405
ISBN
  1. 0844235083 : $44.95
Research call number
  1. JBE 93-1483
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