Advertising media planning
- Title
- Advertising media planning / Jack Z. Sissors, Lincoln Bumba.
- Published by
- Lincolnwood, Ill., USA : NTC Business Books, c1993.
- Author
Items in the library and off-site
Displaying 1 item
Status | Format | Access | Call number | Item location |
---|---|---|---|---|
Status | FormatText | AccessRequest in advance | Call numberJBE 93-1483 | Item locationOffsite |
Details
- Additional authors
- Description
- x, 485 p. : ill.; 25 cm.
- Subject
- Call number
- JBE 93-1483
- Bibliography (note)
- Includes bibliographical references and index.
- Author
- Sissors, Jack Zanville, 1919-
- Title
- Advertising media planning / Jack Z. Sissors, Lincoln Bumba.
- Imprint
- Lincolnwood, Ill., USA : NTC Business Books, c1993.
- Edition
- 4th ed.
- Bibliography
- Includes bibliographical references and index.
- Added author
- Bumba, Lincoln.
- LCCN
- 92011405
- ISBN
- 0844235083 : $44.95
- Research call number
- JBE 93-1483