Research Catalog

Essentials of media planning : a marketing viewpoint

Title
  1. Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec.
Published by
  1. Lincolnwood, Ill., USA : NTC Business Books, c1993.
Author
  1. Barban, Arnold M.

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Details

Additional authors
  1. Cristol, Steven M.
  2. Kopec, Frank J.
Description
  1. xiii, 153 p. : ill.; 26 cm.
Subject
  1. Advertising media planning
  2. Marketing
Call number
  1. JBF 00-975
Bibliography (note)
  1. Includes bibliographical references.
Author
  1. Barban, Arnold M.
Title
  1. Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec.
Imprint
  1. Lincolnwood, Ill., USA : NTC Business Books, c1993.
Edition
  1. 3rd ed.
Bibliography
  1. Includes bibliographical references.
Added author
  1. Cristol, Steven M.
  2. Kopec, Frank J.
LCCN
  1. 92013907
ISBN
  1. 0844235237 : $16.95
Research call number
  1. JBF 00-975
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