Research Catalog

International marketing communications

Title
  1. International marketing communications / Tom Griffin.
Published by
  1. Oxford [England] ; Boston : Butterworth-Heinemann, 1993.
Author
  1. Griffin, Tom, 1928-

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Details

Description
  1. xiv, 456 p. : ill.; 23 cm.
Donor/Sponsor
  1. Gift of the Morgan Guaranty Trust Endowment for the Economic and Public Affairs Division
Series statement
  1. The Marketing series
Uniform title
  1. Marketing series (London, England)
Subject
  1. Advertising media planning
  2. Communication in export marketing
Call number
  1. JBE 93-2571
Note
  1. "Published on behalf of the Chartered Institute of Marketing."
Bibliography (note)
  1. Includes bibliographical references and index.
Author
  1. Griffin, Tom, 1928-
Title
  1. International marketing communications / Tom Griffin.
Imprint
  1. Oxford [England] ; Boston : Butterworth-Heinemann, 1993.
Series
  1. The Marketing series
  2. Marketing series (London, England)
Bibliography
  1. Includes bibliographical references and index.
LCCN
  1. 93006984
ISBN
  1. 0750605529 : 16.95
Research call number
  1. JBE 93-2571
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