Research Catalog

Integrated marketing communications

Title
  1. Integrated marketing communications / Ian Linton and Kevin Morley.
Published by
  1. Oxford ; Boston : Butterworth-Heinemann, 1995.
Author
  1. Linton, Ian.

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Details

Additional authors
  1. Morley, Kevin.
  2. Chartered Institute of Marketing.
Description
  1. 135 p.; 24 cm.
Series statement
  1. The marketing series. Practitioner
Uniform title
  1. Marketing series (London, England). Practitioner.
Subject
  1. Advertising media planning
  2. Communication in marketing
Call number
  1. JBE 95-1964
Note
  1. Published on behalf of the Chartered Institute of Marketing.
  2. Includes index.
Author
  1. Linton, Ian.
Title
  1. Integrated marketing communications / Ian Linton and Kevin Morley.
Imprint
  1. Oxford ; Boston : Butterworth-Heinemann, 1995.
Series
  1. The marketing series. Practitioner
  2. Marketing series (London, England). Practitioner.
Added author
  1. Morley, Kevin.
  2. Chartered Institute of Marketing.
LCCN
  1. 95153478
ISBN
  1. 0750619384
Research call number
  1. JBE 95-1964
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