Integrated marketing communications
- Title
- Integrated marketing communications / Ian Linton and Kevin Morley.
- Published by
- Oxford ; Boston : Butterworth-Heinemann, 1995.
- Author
Items in the library and off-site
Displaying 1 item
Status | Format | Access | Call number | Item location |
---|---|---|---|---|
Status | FormatText | AccessRequest in advance | Call numberJBE 95-1964 | Item locationOffsite |
Details
- Additional authors
- Description
- 135 p.; 24 cm.
- Series statement
- The marketing series. Practitioner
- Uniform title
- Marketing series (London, England). Practitioner.
- Subject
- Call number
- JBE 95-1964
- Note
- Published on behalf of the Chartered Institute of Marketing.
- Includes index.
- Author
- Linton, Ian.
- Title
- Integrated marketing communications / Ian Linton and Kevin Morley.
- Imprint
- Oxford ; Boston : Butterworth-Heinemann, 1995.
- Series
- The marketing series. Practitioner
- Marketing series (London, England). Practitioner.
- Added author
- Morley, Kevin.
- Chartered Institute of Marketing.
- LCCN
- 95153478
- ISBN
- 0750619384
- Research call number
- JBE 95-1964