Research Catalog

Direct response television : the authoritative guide

Title
  1. Direct response television : the authoritative guide / Frank R. Brady, J. Angel Vasquez.
Published by
  1. Lincolnwood, Ill., USA : NTC Business Books, c1995.
Author
  1. Brady, Frank R.

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Status
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Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

FormatTextAccessUse in libraryCall numberJBE 07-897Item locationSchwarzman Building - General Research Room 315

Details

Additional authors
  1. Vasquez, John Angel.
Description
  1. xv, 287 p. : ill.; 25 cm.
Subject
  1. Advertising media planning
  2. Television advertising
  3. Television > Production and direction
Call number
  1. JBE 07-897
Bibliography (note)
  1. Includes bibliographical references (p. 207-208) and index.
Author
  1. Brady, Frank R.
Title
  1. Direct response television : the authoritative guide / Frank R. Brady, J. Angel Vasquez.
Imprint
  1. Lincolnwood, Ill., USA : NTC Business Books, c1995.
Bibliography
  1. Includes bibliographical references (p. 207-208) and index.
Added author
  1. Vasquez, John Angel.
LCCN
  1. 94017786 //r95
ISBN
  1. 0844235482 (recyclable paper)
Research call number
  1. JBE 07-897
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