Research Catalog

Introduction to advertising media : research, planning, and buying

Title
  1. Introduction to advertising media : research, planning, and buying / Jim Surmanek.
Published by
  1. Lincolnwood, Ill., USA : NTC Business Books, c1993.
Author
  1. Surmanek, Jim.

Items in the library and off-site

Filter by

Displaying 1 item

StatusFormatAccessCall numberItem location
Status
Request for on-site useRequest scan
How do I pick up this item and when will it be ready?
FormatTextAccessRequest in advanceCall numberJBE 95-1363Item locationOffsite

Details

Description
  1. xvii, 357 p. : ill.; 24 cm.
Alternative title
  1. Advertising media
Subject
  1. Advertising media planning
Call number
  1. JBE 95-1363
Note
  1. Includes index.
Author
  1. Surmanek, Jim.
Title
  1. Introduction to advertising media : research, planning, and buying / Jim Surmanek.
Imprint
  1. Lincolnwood, Ill., USA : NTC Business Books, c1993.
LCCN
  1. 92009134
ISBN
  1. 0844235458 : $44.95
Research call number
  1. JBE 95-1363
View in legacy catalog