Research Catalog

The new maximarketing

Title
  1. The new maximarketing / Stan Rapp, Thomas L. Collins.
Published by
  1. New York : McGraw-Hill, c1995.
Author
  1. Rapp, Stan.

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Details

Additional authors
  1. Collins, Thomas L.
Description
  1. xx, 330 p. : ill.; 24 cm.
Subject
  1. Advertising
  2. Sales promotion
  3. Marketing
Call number
  1. JBE 96-2198
Note
  1. Includes index.
Author
  1. Rapp, Stan.
Title
  1. The new maximarketing / Stan Rapp, Thomas L. Collins.
Imprint
  1. New York : McGraw-Hill, c1995.
Added author
  1. Collins, Thomas L.
LCCN
  1. 95037007
ISBN
  1. 007052033X
Research call number
  1. JBE 96-2198
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