Studies in readership; a report of an enquiry
- Title
- Studies in readership; a report of an enquiry designed and directed by William A. Belson.
- Published by
- London, Business Publications [1962]
- Author
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Status | Format | Access | Call number | Item location |
---|---|---|---|---|
Status Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | FormatText | AccessUse in library | Call numberD-14 2793 | Item locationSchwarzman Building - Main Reading Room 315 |
Details
- Additional authors
- Description
- vi, 226 p. illus.; 22 cm.
- Subject
- Call number
- D-14 2793
- Note
- Result of two surveys conducted by the Survey Research Unit of the London School of Economics and Political Science, initiated by the Institute of Practitioners in Advertising and carried out in 1960.
- Author
- Belson, William A.
- Title
- Studies in readership; a report of an enquiry designed and directed by William A. Belson.
- Imprint
- London, Business Publications [1962]
- Added author
- London School of Economics and Political Science. Survey Research Unit.
- Institute of Practitioners in Advertising.
- LCCN
- 65033834
- Research call number
- D-14 2793