Studies in readership; a report of an enquiry

Title
  1. Studies in readership; a report of an enquiry designed and directed by William A. Belson.
Published by
  1. London, Business Publications [1962]
Author
  1. Belson, William A.

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Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

FormatTextAccessUse in libraryCall numberD-14 2793Item locationSchwarzman Building - Main Reading Room 315

Details

Additional authors
  1. London School of Economics and Political Science. Survey Research Unit.
  2. Institute of Practitioners in Advertising.
Description
  1. vi, 226 p. illus.; 22 cm.
Subject
  1. English periodicals
  2. English newspapers
  3. Readership surveys > Great Britain
Call number
  1. D-14 2793
Note
  1. Result of two surveys conducted by the Survey Research Unit of the London School of Economics and Political Science, initiated by the Institute of Practitioners in Advertising and carried out in 1960.
Author
  1. Belson, William A.
Title
  1. Studies in readership; a report of an enquiry designed and directed by William A. Belson.
Imprint
  1. London, Business Publications [1962]
Added author
  1. London School of Economics and Political Science. Survey Research Unit.
  2. Institute of Practitioners in Advertising.
LCCN
  1. 65033834
Research call number
  1. D-14 2793
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