The selection of advertising media

Title
  1. The selection of advertising media [by] J. W. Hobson.
Published by
  1. London, published on behalf of the Institute of Practitioners in Advertising [by] Business Books, 1968.
Author
  1. Hobson, John Waller.

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Status

Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

FormatTextAccessUse in libraryCall numberD-18 6753Item locationSchwarzman Building - Main Reading Room 315

Details

Additional authors
  1. Institute of Practitioners in Advertising.
Description
  1. xi, 217 p. 1 illus.; 23 cm.
Subject
  1. Advertising media planning
Call number
  1. D-18 6753
Author
  1. Hobson, John Waller.
Title
  1. The selection of advertising media [by] J. W. Hobson.
Imprint
  1. London, published on behalf of the Institute of Practitioners in Advertising [by] Business Books, 1968.
Edition
  1. 5th ed.
Added author
  1. Institute of Practitioners in Advertising.
LCCN
  1. 68138189
Research call number
  1. D-18 6753
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