Industrial advertising: industrial sales promotion resources are deployed more effectively when advertising bears a bigger share of marketing communication

Title
  1. Industrial advertising: industrial sales promotion resources are deployed more effectively when advertising bears a bigger share of marketing communication, by Victor W. R. Markham and Eamonn Dunne.
Published by
  1. London, Institute of Practitioners in Advertising, 1968.
Author
  1. Markham, Victor W. R.

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Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

Vol/dateno. 1-7FormatTextAccessUse in libraryCall numberF-11 5007 no. 1-7Item locationSchwarzman Building - Main Reading Room 315

Details

Additional authors
  1. Dunne, Eamonn.
  2. Institute of Practitioners in Advertising.
Description
  1. [1], viii p. form.; 30 cm.
Subject
  1. Advertising
Call number
  1. F-11 5007
Bibliography (note)
  1. Bibliography: p. viii.
Author
  1. Markham, Victor W. R.
Title
  1. Industrial advertising: industrial sales promotion resources are deployed more effectively when advertising bears a bigger share of marketing communication, by Victor W. R. Markham and Eamonn Dunne.
Imprint
  1. London, Institute of Practitioners in Advertising, 1968.
Bibliography
  1. Bibliography: p. viii.
Added author
  1. Dunne, Eamonn.
  2. Institute of Practitioners in Advertising.
LCCN
  1. 68100291
Research call number
  1. F-11 5007
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