Industrial advertising: industrial sales promotion resources are deployed more effectively when advertising bears a bigger share of marketing communication
- Title
- Industrial advertising: industrial sales promotion resources are deployed more effectively when advertising bears a bigger share of marketing communication, by Victor W. R. Markham and Eamonn Dunne.
- Published by
- London, Institute of Practitioners in Advertising, 1968.
- Author
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Displaying 1 item
Status | Vol/date | Format | Access | Call number | Item location |
---|---|---|---|---|---|
Status Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Vol/dateno. 1-7 | FormatText | AccessUse in library | Call numberF-11 5007 no. 1-7 | Item locationSchwarzman Building - Main Reading Room 315 |
Details
- Additional authors
- Description
- [1], viii p. form.; 30 cm.
- Subject
- Call number
- F-11 5007
- Bibliography (note)
- Bibliography: p. viii.
- Author
- Markham, Victor W. R.
- Title
- Industrial advertising: industrial sales promotion resources are deployed more effectively when advertising bears a bigger share of marketing communication, by Victor W. R. Markham and Eamonn Dunne.
- Imprint
- London, Institute of Practitioners in Advertising, 1968.
- Bibliography
- Bibliography: p. viii.
- Added author
- Dunne, Eamonn.
- Institute of Practitioners in Advertising.
- LCCN
- 68100291
- Research call number
- F-11 5007