The effects of mass media.
- Title
- The effects of mass media. Foreword by Paul F. Lazarsfeld.
- Published by
- New York, Columbia University, Bureau of Applied Social Research, 1949.
- Author
Items in the library and off-site
Displaying all 2 items
| Status | Format | Access | Call number | Item location |
|---|---|---|---|---|
| Status Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | FormatText | AccessUse in library | Call numberSb (Klapper, J. T. Effects of mass media) | Item locationSchwarzman Building - General Research Room 315 |
| Status Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | FormatText | AccessUse in library | Call numberJFF 75-439 | Item locationSchwarzman Building - General Research Room 315 |
Details
- Additional authors
- Description
- [192] 1. (Various pagings); 28 cm.
- Subject
- Contents
- Memorandum 1: The impact of mass media upon public taste.-Memorandum. 2: The comparative effects of various mass media.-Memorandum 3: The functions and effects of escapistic communication.-Memoranduam 4: Mass media and persuasion.-Bibliography: 9 leaves at end.
- Call number
- SB (Klapper, J. T. Effects of mass media)
- Note
- On cover: "A report to the director of the Public Library Inquiry."
- Bibliography (note)
- "Bibliography," 9 f. at end.
- Author
- Klapper, Joseph T.
- Title
- The effects of mass media. Foreword by Paul F. Lazarsfeld.
- Imprint
- New York, Columbia University, Bureau of Applied Social Research, 1949.
- Bibliography
- "Bibliography," 9 f. at end.
- Added author
- Columbia University. Bureau of Applied Social Research.
- Public Library Inquiry.
- Public Library Inquiry (Project)
- LCCN
- a 50007332
- Research call number
- SB (Klapper, J. T. Effects of mass media)
- JFF 75-439