Research Catalog

High visibility : the making and marketing of professionals into celebrities

Title
  1. High visibility : the making and marketing of professionals into celebrities / Irving Rein, Philip Kotler, Martin Stoller.
Published by
  1. Lincolnwood, Ill. : NTC Pub. Group, 1997.
Author
  1. Rein, Irving J.

Items in the library and off-site

Filter by

Displaying 1 item

StatusFormatAccessCall numberItem location
Status
Request for on-site useRequest scan
How do I pick up this item and when will it be ready?
FormatTextAccessRequest in advanceCall numberJBE 01-1806Item locationOffsite

Details

Additional authors
  1. Kotler, Philip.
  2. Stoller, Martin R.
Description
  1. xiii, 346 p. : ill.; 24 cm.
Subject
  1. Publicity
  2. Fame
  3. Celebrities
Call number
  1. JBE 01-1806
Bibliography (note)
  1. Includes bibliographical references and index.
Author
  1. Rein, Irving J.
Title
  1. High visibility : the making and marketing of professionals into celebrities / Irving Rein, Philip Kotler, Martin Stoller.
Imprint
  1. Lincolnwood, Ill. : NTC Pub. Group, 1997.
Bibliography
  1. Includes bibliographical references and index.
Added author
  1. Kotler, Philip.
  2. Stoller, Martin R.
LCCN
  1. 97017534
ISBN
  1. 0844234486
  2. 0809231778
Research call number
  1. JBE 01-1806
View in legacy catalog