Excellence in advertising : the IPA guide to best practice

Title
  1. Excellence in advertising : the IPA guide to best practice / edited by Leslie Butterfield.
Published by
  1. Oxford : Butterworth-Heinemann, c1997.

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Details

Additional authors
  1. Butterfield, Leslie, 1952-
  2. Institute of Practitioners in Advertising.
Description
  1. xviii, 260 p. : ill.; 24 cm.
Subject
  1. Advertising
Call number
  1. JBE 98-1052
Bibliography (note)
  1. Includes bibliographical references and index.
Title
  1. Excellence in advertising : the IPA guide to best practice / edited by Leslie Butterfield.
Imprint
  1. Oxford : Butterworth-Heinemann, c1997.
Bibliography
  1. Includes bibliographical references and index.
Added author
  1. Butterfield, Leslie, 1952-
  2. Institute of Practitioners in Advertising.
LCCN
  1. 97207737
ISBN
  1. 0750631295
Research call number
  1. JBE 98-1052
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