Research Catalog

Measuring up : how advertising affects self-image

Title
  1. Measuring up : how advertising affects self-image / Vickie Rutledge Shields with Dawn Heinecken.
Published by
  1. Philadelphia : University of Pennsylvania Press, c2002.
Author
  1. Shields, Vickie Rutledge.

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Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

FormatTextAccessUse in libraryCall numberJFE 02-4933Item locationSchwarzman Building - Main Reading Room 315

Details

Additional authors
  1. Heinecken, Dawn.
Description
  1. xvi, 206 p. : ill.; 24 cm.
Subject
  1. Semiotics
  2. Gender identity in mass media
  3. Advertising
Call number
  1. JFE 02-4933
Bibliography (note)
  1. Includes bibliographical references (p. [187]-195) and index.
Author
  1. Shields, Vickie Rutledge.
Title
  1. Measuring up : how advertising affects self-image / Vickie Rutledge Shields with Dawn Heinecken.
Imprint
  1. Philadelphia : University of Pennsylvania Press, c2002.
Bibliography
  1. Includes bibliographical references (p. [187]-195) and index.
Added author
  1. Heinecken, Dawn.
LCCN
  1. 2001041462
ISBN
  1. 0812236319 (cloth : alk. paper)
  2. 0812217918 (pbk. : alk. paper)
Research call number
  1. JFE 02-4933
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